Bevel is a shaving system geared toward men of color to prevent razor bumps. The brief was to create web banners, a marketing email, landing page banner and another form of advertising for their Valentine’s Day campaign. I was given their brand guidelines and photo assets.
The target audience I chose for the campaign was women buying the products for their significant other. I had the idea to use the Bevel razor as a part of an XO graphic because of the recognizable symbolism and widespread association with Valentine’s Day. I chose to use a soft red as the main color within the design to again instantly remind consumers of Valentine’s Day without losing all the masculinity of the brand.
The email design is intentionally simplistic with the intention to sell to consumers already informed about the product and on their mailing list. I also came up with the concept for a Snapchat advertisement that would include a motion graphic and short video.
At the bottom of the page you can find my pitch presentation deck.
300x250 banner
Details
- Web banner design
- Email design
- Presentation design
- Copywriting
Technology
- Photoshop
- Keynote
300x600 banner
728x90 banner
email design
landing page banner
Snapchat advertisement concept
Left: introductory motion graphic where the red color block will slowly slide up. Viewers then swipe up to view 30-second lifestyle video.
Middle: 30-second lifestyle video automatically plays. When video plays through the spot will slide left to the shop now add with an external link to bevel.com. If viewer swipes left before video finishes, will still lead to advertising image with link.
Right: Banner like advertisement with clickable external link to bevel.com
