This is a design concept for a web application that helps individuals save smart. You input your saving goals and your current income and the app will tell you how much money you need to save each paycheck to reach your goal.

The name of the concept app is Harmoney because it combines the mission of creating accord for the consumer while including the word money to emphasize the financial aspect. I mainly used a pale blue and royal purple as the main colors because they are calming colors and invoke feelings of trust and confidence. 

I focused on minimalist design to further enhance the feeling of trust and did not want it to appear cluttered or complicated like the websites and apps of traditional financial institutions.  The minimalist design is also contemporary and familiar because of its similarity to companies like Outdoor Voices, Robinhood and Casper. 

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Desktop site mockup

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Web banner

Web banner

Web banner

Web banner

Mobile site mockup

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